Skip to main contentSkip to footer
  • Custom Design
  • Engagement Rings
    Engagement Ring Styles
    SolitairePavéChannel-SetSide-StoneFreeformVintageHaloThree-Stone
    Design Your Own Ring
    Start with a SettingStart with a DiamondStart with a Lab-DiamondBuild Your Wedding Band
    Engagement by Designer
    ArtCarvedAshiCostar JewelryDesigns by LonLafonnMartin FlyerNoam CarverS. Kashi & SonsSethi CoutureShy CreationTrue Romance
    Shop by Metal
    Rose Gold RingsWhite Gold RingsYellow Gold RingsPlatinum Rings
    Ready to Ship
    Diamond RingsGemstone Rings
    Menu image
    Build Your Wedding Band

    Explore All Engagement Rings
  • Jewelry
    Anniversary Bands Education
    Shop Anniversary Bands
    Watches
    Seiko
    Tissot
    Bracelets
    Bangle Bracelets
    Diamond Bracelets
    Gemstone Bracelets
    Religious Bracelets
    Chain Bracelets
    Fashion Bracelets
    Fashion Rings
    Colored Stone Rings
    Diamond Fashion Rings
    Gemstone Rings
    Pearl Rings
    Promise Rings
    Stackable Rings
    Toe Rings
    Engagement Rings
    Classic
    Diamond Semi-mount Rings
    Halo
    Solitaire
    Vintage
    3 Stone Rings
    Wedding Sets
    Wedding Bands
    Ladies Wedding Bands
    Men's Wedding Bands
    Anniversary Bands
    Gemstone Fashion Rings
    Family Rings
    Mens Wedding Bands
    Earrings
    Diamond Earrings
    Gemstone Earrings
    Pearl Earrings
    All Metal Earrings
    Earring Jackets
    Diamond Fashion Earrings
    Fashion Earrings
    Necklaces
    Gemstone Necklaces
    Diamond Necklaces
    All Metal Necklaces
    Link Chains
    Fashion Necklaces
    Family Necklaces
    Diamond Fashion Necklaces
    Religious Necklaces
    Men's
    Rings for Him
    Bracelets for Him
    Chains for Him
    Cufflinks
    Pendants for Him
    Accessories
    Knives
    Money Clips
    Pendants
    Diamond Pendants
    Gemstone Pendants
    All Metal Pendants
    Fashion Pendants
    Diamond Fashion Pendants
    Rings
    Designs by Lon
    Anklets
    Chains
    Saturn-V
    Clasps
    Sets That Shine

    Jewelry
  • Watches
    Seiko
    Tissot

    Explore All Watches
  • Services
    Custom Jewelry Design
    Jewelry Education
    Jewelry Repair
    We Buy Gold & Diamonds
    Financing

    Explore All Services
  • Designers
    ArtCarved
    Costar Jewelry
    Ashi
    Benchmark
    Designs by Lon
    Dvani
    Grogan Designs
    Heavy Stone
    I. Reiss
    Hulchi Belluni
    Heera Moti
    Jewelry Innovations
    John Hardy
    Keith Jack
    Kendra Scott
    Lafonn Jewelry
    Martin Flyer
    MDC
    Norman Silverman
    Precision Set
    Revelation
    Royal Chain
    Ryan Gems Inc.
    S. Kashi & Sons
    Seiko
    Sethi Couture
    Shy Creation
    Skyset
    Stuller
    Tache
    True Romance
    William Henry
    Tissot

    Designers
  • Locations
    • Huntsville, AL
    • Florence, AL
    • Brentwood, TN
  • Toggle My Account Menu
    Login

    Don’t have an account? Sign up now

  • Toggle Wishlist
grogan jewelers logo
Grogan Jewelers Florence, AL

Natural Diamonds

The romance of a natural diamond cannot be matched: formed within volcanic tubes over billions of years of heat and pressure, diamonds are a gorgeous rarity that signify true love and affection. Diamonds are the only gems composed of a single element, carbon. Yet despite their homogenous chemical makeup, each diamond is as unique as a snowflake.

Shop Natural Diamonds
Grogan Jewelers Florence, AL

Diamonds are a ten on the Mohs hardness scale, making them the hardest substance discovered. For rings and bracelets, diamonds are indispensable. They are much more resistant to scuffs and chips than other gemstones, which is one of the reasons they are a classic in engagement rings.

Natural diamonds are graded according to the 4 C’s — color, clarity, cut, and carat. They range from nearly clear to a subtle yellow color. Clarity refers to the amount of inclusions. Combined, color and clarity can help you determine how pure your diamond is. Cut tells you which shape the diamond is, and carat refers to the size (weight) of the diamond. Altogether, the 4 C’s can tell you how valuable your diamond is from a monetary point of view, but they pale in comparison to the sentimental and emotional value of a diamond.

At Grogan Jewelers, we take finding the perfect diamond very seriously. Shop or collection in-store or online to find the diamonds you’ll wear forever.

Round Princess Emerald Asscher Radiant
Oval Marquise Pear Cushion Heart
Shop Natural Diamonds
Commonly Asked Questions We get a lot of questions about diamonds. Here are answers to the most commonly asked questions: Grogan Jewelers Florence, AL

Commonly Asked Questions

We get a lot of questions about diamonds. Here are answers to the most commonly asked questions:

How do you choose a diamond?

When looking for a diamond, you can consider several factors. Start with the 4 C’s and figure out what’s most important to you. Do you want a really big diamond (carat) no matter what? Or are you willing to compromise on size to get a gem that is colorless (color) and has few inclusions (clarity)? There is no right or wrong answer. Consider scheduling an appointment to talk about the diamond-buying process and get our expert advice on choosing your perfect diamond.

What are conflict-free diamonds?

Conflict-free diamonds are diamonds that comply with the Kimberley Process Certification System (KPCS). This process was co-founded by De Beers and international governments in 2003 to ensure that “rough” diamonds (also known as “conflict” diamonds) are not imported or exported to prevent de-stabilizing legitimate government entities.

Is diamond jewelry just for women?

Absolutely not. Though diamond engagement rings tend to be made for women, there’s nothing that prevents men from wearing diamonds, too. Try cufflinks or bracelets with diamonds for some sophisticated ways to incorporate jewelry into your outfits. Colored diamonds, including chocolate diamonds or blue diamonds, are also trendy and less flashy than colorless diamonds for a subtle touch.

Are yellow, pink, and blue diamonds naturally colored?

Yes — diamonds are thought of as colorless, but depending on the conditions in which they were formed, they can be naturally colored. Typical diamond colors range from pink to yellow to blue and all the way to black. Pink diamonds are particularly special, as scientists still do not know what makes them pink. Yellow diamonds are formed in the presence of nitrogen, and blue diamonds include the chemical boron.

Custom Design Engagement Rings Designers Jewelry Watches Services Our Story Locations

Grogan Jewelers By Lon Jewelry Stores

Florence, AL
285 Cox Creek Parkway
Florence, AL 35630
(256) 764-4013
Store Information
Mon-Sat:Monday - Saturday:
10:00am - 6:00pm
Sunday:
Closed
Huntsville, AL
315 The Bridge Street, Suite 101
Huntsville, AL 35806
(256) 837-4808
Store Information
Mon-Sat:Monday - Saturday:
10:00am - 8:00pm
Sunday:
Closed
Franklin, TN
Appointment Recommended
129 Franklin Road
Brentwood, TN 37027
(615) 716-8626
Store Information
By Appointment Only
Mon-Fri:Monday - Friday:
10:00am - 5:00pm
Sat-Sun:Saturday - Sunday:
Closed
Follow Us
Read Our Blog
    Testimonals
      Lifetime Warranty
        • Visit the preferred-jewelers website

        © 2021 Grogan Jewelers. All Rights Reserved. Website designed, maintained, and hosted by Punchmark. Accessibility Statement. Privacy Policy.

        • Privacy Policy
        • Terms & Conditions
        • Accessibility Statement

        © 2026 Grogan Jewelers. All Rights Reserved.

        Powered by: Punchmark

        Loading

        Learn how we use cookies in our Privacy Policy or manage cookie preferences.